The new season of Azerbaijan Fashion Week wrapped up on Sunday, concluding three days of glamour and style in Baku.
Now, in its twelfth edition, the fashion extravaganza brought together fashion lovers throughout the region, as well as local and foreign designers at the Hilton Baku Hotel.
The event, held May 20-22, showcased mesmerizing collections of the latest in fashion for the 2022 spring and summer seasons. This season showcased designs from Azerbaijan, Kazakhstan, Tajikistan, Turkey and Uzbekistan.
The annual large-scale fashion event was held under the motto “We are together” to show the unity of Turkic peoples in the face of the ongoing challenges in the world.
In an interview with Caspian News, Sayad Dossybayev, Azerbaijan Fashion Week’s art director, explained the background of this season’s slogan.
“Every time we want to find some kind of philosophy for the show, to give it a certain meaning,” said Dossybayev. “The previous fashion season in Baku was held under the motto “Return” to celebrate Azerbaijan’s historic victory in the Second Karabakh (Garabagh) War, which saw the liberation of the Azerbaijani lands from nearly three decades of Armenian occupation.”
“Returned what belongs to us. Thanks to this, there was a feeling that we were together. Together we survived the pandemic, together we are experiencing the actions taking place now. We want to say that we are together for peace,” Dossybayev said.
The theme of friendship between Turkic peoples and respect for the national traditions of different countries were reflected in the colors of the primary visual of this season.
“This season features the collections of designers from the Turkic, brotherly countries,” Dossybayev said. “Together we also are part of the Great Silk Road. For visual material design, including posters, invitations and gifts, artists and graphic designers used all the colors of the flags of the participating countries. Therefore, this year’s slogan is very capacious.”
On an opening day, elegant evening gowns, wedding dresses, suits, skirts, and corsets were featured by eight fashion houses and ateliers from Azerbaijan, Kazakhstan and Turkey. Ulkar Hasanova, the Azerbaijani designer, opened this season’s fashion week with her fashion collection that included beautiful feminine looks.
The three-day event featured fashion collections designed by national designers Ny Gyul, Mujgen Bashirova and Gunay Ibrahimli, brand “Miduamo,” “Eva Boutique,” “Adili,” “Mimiya,” “Zu Sorelle Atelier,” “Volskaya,” “Aisha,” “Inju,” “Azizli Kids Collection,” “Princess Amira” and many others.
Looking toward the future of the fashion industry in Azerbaijan, the art director of the show told Caspian News about the results achieved over the twelve seasons of Azerbaijan Fashion Week.
“When we started the first season, some people were skeptical, but Fashion Week is definitely serious business,” Dossybayev said. “This is the economy and industry. After all, we walk dressed on the street. Someone is wearing locally made clothes, someone wears an expensive brand. And I see that the Azerbaijani public dresses astonishing. We create a holiday where you can come to show yourself in all its glory.”
Azerbaijan Fashion Week is supported by the Ministry of Culture, which works to promote Azerbaijan’s fashion industry and create favorable conditions for its designers. Dossybayev expects that increased support for the event by the government will help propel the industry domestically and help designers establish a presence abroad.